The Brand Story

When we set out to bring Sea Grove Village to life, we knew every detail had to carry meaning. The name, the colors, the icon—it’s more than just a brand. It’s a reflection of what we value and what we want this place to represent.

Sea pays homage to Amelia’s coastal heritage—an undeniable part of who we are. But we chose it with care, avoiding anything overplayed or cliché, aiming instead for something timeless and grounding.

Grove speaks on two levels. A grove is a stand of trees, rooted together and growing stronger side by side—just as we intend to honor nature and sustainability in all we do. But a grove is also a gathering of people—a reminder that community connection is the heart of this village.

Our gazebo icon carries that same symbolism. Gazebos have long been fixtures in parks and town centers—places where people meet, celebrate, rest, or simply enjoy being outdoors. It represents togetherness, public life, and the simple joy of gathering in a shared space.

From the color palette drawn from sea, sky, earth, and sun, to the patterns that echo natural textures, every piece of this brand is designed with purpose. It’s not just an identity—it’s a promise: that Sea Grove Village will be built with intention, care, and community at its core.